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Your Logo is not Your Brand
May 31, 2017 @ 5:00 pm - 6:00 pm UTC+8
What is your brand? Brand is one of those words that is widely used, but often misunderstood. Come join us for this session where you’ll learn how to make your brand consistent and stand out from the crowd!
Patricia Parkinson will walk you through the creative process that goes into developing a meaningful and memorable brand. You’ll gain an understanding of values, attributes, visual style and key messaging, and best practice examples of what those outputs should reflect. You can apply this knowledge to your own brand – whether you’re creating it yourself or engaging a designer!
Patricia is a Creative Director with 10 years experience developing brands. She is an authority on holistic branding and has worked with multi-nationals and over 80 solopreneurs to develop stand-out brand experiences. Her particular expertise is in identifying the unique elements that make your brand compelling and creating a unified brand framework that empowers you to use the brand as a lens in all you do.
This is a free event and open to the public.