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Think Thank: Pourboards
May 17, 2017 @ 12:30 pm - 1:30 pm UTC+8
Pourboard is an online platform that allows its users to collaborator with their friends in planning dinner parties. It easily lists your party’s needs and keeps track of which friends are bringing them. Pourboard also allows your guests to order the items your party needs from the app and have the item delivered to the time and place of your party.
Proceeds from pourboard orders will fund water projects in developing nations via Charity: Water. This will allow Pourboard and its users to change this world for the better.
Michael hopes to receive input on his marketing strategy for the product. Which demographic should he target? Where is the best place to advertise? How does he ensure high user retention/conversion?