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Entrepreneurial Think Thank: Sixty and Me
April 27, 2016 @ 12:00 pm - 1:00 pm UTC+8
Sixty and Me is a global community of 250,000 women over the age of 60. The community members are engaged on discussions around positive ageing, challenging ageing stereotypes and creating purpose after 60. Financial security, health and independence are some of the hot topics.
The business has been going on for three years and their social media statistics are looking fabulous! Facebook is 70,000 strong (+ 1,000 women each week), 25,000 women in the newsletter database, and 1 million views on Youtube. However, other than income from Google ads and online video products, they are facing a sales challenge. In this Think Thank, they are looking for your feedback on monetising a site that targets a demographic of women who have diverse interests and buying patterns?
Margaret Manning is the founder of Sixty and Me, and she is currently living in Switzerland. She does travel writing for the website, and is currently in Bali for 2 months to write reviews and record videos at a number of sustainable eco properties.
There will be delicious snacks and drinks provided!