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Author: Angeline Chenu

Rate Me Tender: How your e-reputation will increase your conversion rate.

Nowadays customers do not hesitate to give reviews on the internet. Sometimes, they even take the time to send an e-mail when they are not satisfied with their purchase. According to some recent surveys, almost 9 out of 10 customers will first check reviews on internet before purchasing. As a result, every company should carefully work on its e-reputation.   What is worse than bad reviews? Be...[Read More]

Inspiration: 10 books for Startupers

Following a recent poll made on Twitter by WebMarketing & Com, here is a 10 book list that inspired some current startupers and might inspired you as well. 1. Business model generation, Osterwalder & Pigneur Business Model Generation is as a manual for “visionaries”, for those who want to change the world. This book offers a series of innovative practices used today by leading ...[Read More]

Growth Hacking : 4 tactics to take advantage of Twitter

Growth hacking is defined as the “use of unconventional tactics to acquire more customers faster.” Here you will learn how to utilize Twitter effortlessly in order to reach a large number of people. Beware, the problem with these techniques is that, once it’s widespread, they come out of the growth hacks category (of the “unconventional tactics”) and become spams ! In...[Read More]